Have You Ever Sat on a Cloud?
Because passion for the outdoors does not have to negate comfort. Cush Saddles aims to produce and provide a new experience through their specially comfortable bike cushions and other biking gear to bike enthusiast. Cush Saddles wanted to be perceived as trust-worthy, dependable and modern.
The Concept
The design of this logo focuses on conveying to the audience the idea that they are about to be part of an experience like never before. The type for the word "Cush" has beed kerned closer to enhance the message of comfortability with the roundness and organic shape in the design of the letters. The cloud-shaped icon resembles the silhouette of a bike saddle at the bottom. And, the Slogan and logo type follow the curve of the seat as it represents the journey that is to be expected with Cush Saddles.
